More than half of the world’s population is online, and the process of advertising your product online is known as digital marketing, or some refer to it as online marketing- but what is it exactly? Keep reading to find out more about this new-age advertising technique. A very cheap yet effective alternative to traditional advertisement is digital marketing, which is taking over the internet by storm and will continue to do so in the coming years.

How It’s Done

More than 5 billion people around the globe are online, and this huge traffic on the internet provides a huge opportunity for companies to put their products in front of the world. This is done through various forms of digital marketing, such as the following:-

1.      Social Media Marketing

This type of marketing directly engages with the customers online, increasing their brand awareness and pulling in customers to their websites.

2.      Email Marketing

This is a rather less effective way of digital marketing in relative terms but is also the cheapest way and works well with already existing customers.

3.      Mobile Marketing

We all know or have seen what this is, we have all seen those annoying ads that pop up on our apps or videos that start playing when we use an app without a premium subscription. This is a rather direct and effective approach to digital marketing.

4.      Video Marketing

We have all seen our favorite YouTubers putting up ads for brands in their videos or directly promoting a brand in their video, yes! This is the most effective and large-scale version of Digital Marketing because YouTube alone pulls in more traffic than all cable networks combined! So it comes without a surprise that YouTubers are showered with brand deals.

5.      Influencer Marketing

This is basically giving one/various digital influencers brand deals to promote and carry forward their message and marketing campaigns.

6.      Content Marketing

Content Marketing is basically providing insights, information, and deals about their product to consumers to gain their trust and pull up the company’s retention.

7.      Search Engine Marketing

            Google pay-per-click ads are the marketing model to pull in traffic to websites.

Digital Marketing is the new face of advertising, which allows everyone with an internet connection to put up an ad in a cheap and effective method. As technology will evolve and the internet spreads more too every corner of the world, Digital Marketing will evolve and is definitely the way ahead!